In the role of both Art director and stylist on this commision for new brand Coatmaker, a London based brand specialising in Duffle coats. They have reinnvented the Duffle coat to make it appealing to the everyday londoner and city dweller.
My focus was to ensure the brand had an energetic and broad apeal to accomadate their expansive range of coat styles. To achieve a stong and focused look book I pulled together a fantastic team of creatives including photographer Owen Harvery and King Owusu one of Londons most exciting male models.
Working collaborativly with stylist Jo Simpson we pulled together looks that compliemtned and championed the Coatmaker Duffle coat. The look book will be used for all promotional material as well as be the basis of the brands new website.×